Social media and platforms like the apps like the Citizens are a great way to keep people informed about their surroundings, but they also paint the world in a negative light, leading to mean world syndrome. So how could we generate positive social progress and encourage conversations to stay informed without fearing judgement?

The answer became clear, by educating people about the history of the social movements, we can encourage users to take action and contribute to social progress.

Matter motivating 18-35-year-olds to continually take action and contribute to the progress of social movements by sharing the history of progress made via interactive AR content and providing up-to-date information on ways to contribute.

By allowing the user to discover issues, current events, and movements important to their community, we empowered the user to understand the history & stay plugged in about the movements. And using rewards (Impact Score) to encourage participation and advocate for positive societal progress.